United are looking to expand their global market even further as they make steps towards aquiring investors in Pakistan. The appeal of Manchester United is set to grow in the global market as the club plans an IPO float on the Singapore Stock Exchange. The float has been delayed somewhat due to the unstable market economy of the moment. However United are still finding ways to increase revenue and target ever more customers accross the globe.
Here is a story from a Pakistani news outlet: nation.com.pk
KARACHI - Manchester United, a leading football club of England has signed a three-year deal with Zong, Pakistan's leading mobile telecom company that will give the Club's estimated 10 million fans in Pakistan a chance to see all the goals scored, as well as exclusive interviews, news and behind-the-scenes access.
Rizwan Akhter, Director Advertising and Promotions of Zong, said here Tuesday, "This partnership is one of a kind coming from Pakistan and the initiative that Zong has taken to team-up with Manchester United will only lead to prosperity, growth and triumph! For all the glory that is to come, we stand united, to take on all opportunities and victories together as one."
Chief Financial Officer of Zong, China Mobile Pakistan, Feng Tuixian said: "We see ourselves as an integral part of peoples' lives, providing support to over 12 million subscribers. We help them in their business or at work, bringing friends and families closer together, providing quality moments of leisure and recreation while remaining at the cutting edge of technology. We share Manchester United's commitment to be the best among competitors. I am sure this is the start of something very big indeed."
Commercial Director Richard Arnold of the club has said: "Zong is a great partner for United in Pakistan and partnering with Man United will give them high visibility as well as helping the club to communicate directly with millions of our supporters there."